Event management is much about managing risks as it is the event itself. Event Managers have to expect the unexpected and for this planning and preparation are the best tools. You need to have a contingency plan in place for various scenarios. The skill of an organiser is to negotiate the optimum solution in each scenario and finding what is best and safest for the client.
Risk assessment information can be gathered during the pre-event delegates registration and site visit to venue:
- Each delegate should be asked details of their dietary requirements and any allergies, and medical conditions that you need to be aware of, as well as emergency contact and name of next of kin. If delegates are arriving from abroad then they must take out travel and health insurance.
- You should arrange to have people on-site at the event who have first aid training. You need to know who they are. Check with the venue who they have who are first aid trained. If it is an outdoor event with a significant risk of personal injury have an ambulance in attendance, for example from St John’s Ambulance. If the event is residential then a note of a doctor on call with contact details, the nearest medical centre address and phone number, and the nearest hospital with address and phone number. The organiser should make the delegates aware of the emergency numbers.
- During the venue site visit the venue should explain the procedure of what to do and where to assemble if a fire happens, or where the safest place to go is if there is a bomb scare etc. You also need to know if there is a fire alarm test during the event. Before the start of any meeting you should inform the delegates where the emergency exits are and where to assemble if an alarm be sounded. Special attention should be given before the event to any delegates with disability who may require assistance in the case of an emergency.
Measuring Risks as part of the Risk Assessment of an Event
- Part of the planning process for any event is to assess the risk factors of the event and make sure you have implemented a process for managing each of the risks. The process should specify who is responsible for dealing with the risk and how it will be managed. Risk will vary in severity and likelihood and this will be different for different types of events and locations. See this document for an example: Risk Assessment form for a seminar with space to define contingency plans.
The Risk Assessment should include:
- Hazards:these can include a missing person, loss or theft of property, catering and delegate’s diets, health and safety, travel and transport, site environments of both the meeting venue, accommodation and off-site venues plus general welfare.
- Other items to be included in a risk assessment include: who might be harmed and how, the procedure and protocols to follow, how high the risk is, what further action needs to be carried out and who is responsible for the action and following the procedure through.
Every event organised should have insurance cover. There are plenty of insurance companies that specifically cover events and you can choose the level of cover required. If participating as a third party at an event check the insurance of the organising company or venue.
Special Event Insurance is recommended to protect against the financial risk associated with organising or attending events. Cover includes Event Cancellation Insurance which protects against cancellation or postponement due to adverse weather, communicable diseases, volcanic ash cloud, terrorism and civil unrest.
Non Appearance Insurance covers non-appearance of key speakers at a conference, a band or singer at a concert. Event Liability Insurance covers Public Liability and Employers Liability and Event Property Insurance protects event organisers against damage or loss of owned or hired-in equipment. Event Property Insurance can cover marquees, audio-visual equipment, communication equipment and more.