Monthly Archives: November 2013

Tips on How to Run a Successful Conference or Seminar – Part 1 Corporate Reasons for Having a Conference

There can be many business reasons why a company should consider having a conference, and events are an important part of the marketing mix. Listed below are some marketing reasons for holding a conference or seminar that a company or organisation may use to promote.

Reasons for a conference could be:

  • A medium for passing on information, specifically for new products and services
  • Internal communication to employees regarding internal information, such as training, boosting morale, making announcements, launch a new culture
  • Used by associations to network and educate their members
  • Yearly or quarterly way to communicate with their sales force, partners or distributors
  • A forum for discussing world issues or topical subjects

An example of benefits for the business client to attend a software companies conference or seminar

  • Excellent communication forum for the end user, ability to meet senior managers from the corporation, to get advice, discuss business propositions, get answers straight from the software engineers, product developers
  • Ability to fast track communications to the highest level
  • Good for the client to feel that they are having an impact on the future direction of the company and its products in relation to their requirements
  • Excellent for networking and meeting other users and hearing their business experiences, share ideas, solutions to problems
  • Good for education and increasing knowledge of the products and business environment
  • The event enables the attendee to build up a picture of the quality of the company products or services

Benefits from the Company’s perspective

  • One of the marketing vehicles for increasing regular communications with both current, new and potential customer
  • A platform enabling the company to know the client better and understand their business needs for the portfolio of products and services that they are developing
  • Make the customer feel that they are being listened to and giving the company first hand research into the future product direction
  • Excellent PR opportunity to made customer feel important and build on loyalty and customer relationship by sponsoring a drinks reception and dinner
  • Good opportunity to get the TPV/Resellers involved promoting the company’s products and making them more involved with the clients, as well as strengthening the business alliance
  • Opportunity to increase sales of products with users through workshops demonstrations
  • Event feedback should be measured against the objectives to know the bench mark for the next event and to measure if it has been a good marketing vehicle for ROI, and how to improve on future events

Further posts on how to run a successful business event that has ROI will follow. Follow the blog or subscribe to the RSS feed to make sure you don’t miss any of them.The articles will be full of tips and ideas, to help you and your business in event management.

Reference reading:

John G Fisher – How to run a Successful Conference

Tips on How to Run a Successful Conference or Seminar – Introduction

It is very important to make sure that any business event that you are planning on having is successful and is a return on investment. I will outline in  a number of blog posts the factors to consider in having a successful conference or seminar. The posts will be written under the following headings:

  1. Corporate reasons for having a conference
  2. How to plan for a conference
  3. Budgeting for a conference
  4. Finding the right venue
  5. Marketing for a conference
  6. Event management and logistics (in several parts)
  7. Conference on-site logistics (in several parts)
    • Conference Office and Delegate Registration Desk
    • Delegate packs, hosting and extra staff
    • Room set-up, audio visual set-up
    • Running order
    • Speaker & session chair management and presentations
    • Exhibition management
    • Food and beverage
    • Social events
  8. Review of the conference and follow up
  9. ROI
    • Setting of objectives
    • Measuring results

Do get in touch with any comments or questions you have.

If I am also publishing a set of  tips sheets about managing exhibitions at corporate events. If you would like to receive them in your inbox as they are published please register at the B2B Event Management web site.