Monthly Archives: February 2015

Tips on How to be a Successful Exhibitor – Corporate Reasons for Exhibiting

There can be many business reasons why a company should consider participating in an exhibition as events are an important part of the marketing mix. Listed below are some marketing reasons for exhibiting that a company or organisation may use to promote themselves and their products.

Reasons for exhibiting can be:

  • A medium for passing on information, specifically for new products and services
  • To make announcements, to launch a new product or service, to understand customer needs
  • To create brand awareness of company product in an associated market tradeshow
  • Part of a conference where there are exhibitor stands to showcase products
  • Way to meet new customer prospects and gather sales leads
  • As sponsor of a tradeshow
  • Using a speaker slot with exhibition stand backup

Examples of the Benefits to Business Clients Who Attend an Exhibitor Stand at a Conference:

  • Brand awareness visiting the stand allows the attendee to build up a picture of the quality of the company products or services
  • Good for education and increasing knowledge of the products and newest ideas in their business environment
  • Excellent communication forum for the end user to meet sales people with in-depth knowledge of their products or services
  • Ability to fast-track communications to the highest level

Benefits from the Company’s Perspective

  • Opportunity to increase sales of products with users demonstrations
  • Ability to collect new sales leads from prospects
  • One of the marketing vehicles for increasing regular communications with both current, new and potential customer
  • A platform enabling the company to know the client better and understand their business needs for the portfolio of products and services that they are developing
  • Excellent PR opportunity to made customer feel important and build on loyalty and customer relationship by sponsoring a drinks reception or dinner
  • Good opportunity to get the third party vendors and resellers involved on the stand promoting the company’s products and making them more involved with the clients, as well as strengthening the business alliance
  • Event feedback should be measured against the objectives to establish the benchmark for the next event and to determine whether the event has been a good marketing vehicle in generating a return on investment and an increase in the sales funnel. Well-designed feedback can also show how to improve future exhibitions